WHO IS BEAUTIFULLY AUTHENTIC?

My Journey: The Heart Behind Beautifully Authentic

Hello Beautiful Soul,

I’m Nicola Benson, the heart and hands behind Beautifully Authentic. My journey into slow beauty and holistic minimalist skincare has been decades in the making. Since the late 90s, I’ve been crafting 100% natural, toxin-free skincare, always choosing pure plant-based ingredients over synthetic alternatives. But it wasn’t until my daughter developed a sudden, persistent red, itchy rash that I realized sensitive skin requires an entirely different approach.

Despite my years of formulation experience, nothing seemed to help. I knew I had to start from scratch—rethinking everything I had learned about skincare and focusing on what truly nourishes, repairs, and soothes the most reactive skin. That breakthrough led to my first sensitive-skin formulation: the Deluxe Concentrated Moisturising Lotion Bar. It didn’t just heal my daughter’s skin—it sparked a movement. Friends, family, and soon complete strangers began asking for the same transformative results, and Beautifully Authentic was born.

But this isn’t just a skincare brand. It’s a mission—a commitment to 100% toxin-free, plastic-free, and synthetic-free beauty that genuinely nurtures skin while protecting the planet. Each product is handcrafted in small batches in South Australia, formulated with the purest plant-based ingredients to repair, nourish, and restore even the most sensitive skin. I take pride in sourcing organic and fair-trade ingredients wherever possible, growing my own botanicals with intention, and ensuring that every formulation aligns with both ethical and environmental sustainability.

Beautifully Authentic is more than skincare—it’s a movement toward conscious beauty, where purity, integrity, and results come first. Thank you for being part of it.

Much love,
Nicola

Our Ethical & Sustainable Commitments

🌿 Plastic-Free Everything – From packaging to postage materials, every aspect of Beautifully Authentic is designed to eliminate plastic waste.

🌸 Only the Purest Ingredients – Every formulation is 100% plant- or mineral-based, with over 90% certified organic ingredients.

🐰 Cruelty-Free & Human-Tested – All products are tested on willing human volunteers—never animals.

🌿 Homegrown Botanicals – Whenever possible, I grow and harvest my own aloe vera and botanicals with care and intention.

🌱 Palm & Coconut Oil-Free – We avoid palm and coconut derivatives for both skin health and environmental sustainability.

🌏 Ethically Sourced & Australian-Made – Ingredients are sourced from local and national Australian suppliers to support ethical, sustainable businesses.

🌍 Beyond Beauty – Giving Back – We actively support tree-planting initiatives, UN CO2 reduction programs, and various charities to create a better future for everyone.

Organic Lotion Bar | Moisturising Lotion Bar | Beautifully Authentic

Award Winning

At Beautifully Authentic, every formulation is crafted with intention and expertise, and the recognition we’ve received only reinforces our commitment to creating powerful, sustainable skincare:

  • 2022 – The Queen Concentrated Moisturising Lotion Bar was entered into the Organic Beauty Awards on a whim—and took home two incredible awards:
  • 2023 – The Deluxe and Opulent Concentrated Moisturising Lotion Bars entered the Clean + Conscious Awards:
  • 2024 – The Royal Bakuchiol 1% Natural Retinol Alternative Concentrated Moisturising Lotion Bar became a finalist in the SheCom Awards, standing out among 600+ entries—a true testament to the innovation and effectiveness of our formulations.

Each of these awards reaffirms our mission: to revolutionize skincare with truly clean, highly effective, and deeply nourishing solutions.

Packaging

Our commitment to sustainability extends far beyond the ingredients we use—it’s woven into every aspect of our business, including our packaging.

  • Minimalist, Plastic-Free Packaging – Every product is carefully packaged to have the least environmental impact possible. From the mailers to the labels, everything is 100% compostable—no plastic, no waste.

  • Home-Compostable & Soil-Friendly – When you’re done, simply tear up the boxes into small pieces and add them to your compost bin to nourish the soil.

  • A Circular Approach to Beauty – Our packaging philosophy aligns with our slow beauty mission—less waste, more intention, and skincare that cares for both your skin and the earth.

Palm & Coconut Free

At Beautifully Authentic, we have taken a firm stance against palm and coconut oil in our formulations—for both ethical and skin health reasons.

  • Protecting Habitats & Communities – The commercial production of palm and coconut oil has led to deforestation, loss of biodiversity, and displacement of local communities. By avoiding these ingredients, we support a more sustainable and ethical supply chain.

  • Better for Sensitive Skin – Coconut oil is widely used in skincare, but it’s not ideal for sensitive or reactive skin. It tends to sit on the surface rather than absorbing fully, disrupting the skin’s natural defense barrier and potentially increasing sensitivities.

  • A Safe Haven for Coconut Allergies – Many people struggle to find truly coconut-free skincare. At Beautifully Authentic, we are proud to be a trusted, go-to brand for those seeking truly gentle, effective, and allergen-conscious formulations.

By choosing Beautifully Authentic, you are supporting ethical beauty and choosing powerful, plant-based skincare that’s safe, effective, and environmentally responsible.

Giving Back: A Greener Future with Every Purchase

Caring for your skin should never come at the expense of the planet. That’s why every Beautifully Authentic purchase directly supports environmental regeneration and climate action:

  • Two Trees Planted for Every Order – With every purchase, we plant two trees, helping to restore forests, combat deforestation, and enhance biodiversity.

  • Reducing CO₂ Emissions – Each purchase actively contributes to removing 20g of CO₂ from the atmosphere, supporting global UN CO₂ reduction initiatives.

  • Safe for You, Safe for Nature – Our skincare is so pure that it’s safe to use wherever nature calls—whether that’s in your shower, near a waterfall, or after a refreshing swim in the ocean. No toxins, no pollutants—just clean beauty in harmony with the earth.

When you choose Beautifully Authentic, you're making a difference—for your skin, for the planet, and for future generations.

  • Unlike conventional lotions, our Concentrated Moisturising Lotion Bars are pure, potent, and free from unnecessary fillers. Every ingredient has a purpose—to deeply nourish, protect, and restore your skin.

    • No Fillers, No Irritants – We skip the bulkers, texturizers, and synthetic additives that can clog pores or trigger irritation.
    • One Powerful Layer – Because our bars are packed with highly concentrated plant nutrients, you don’t need additional oils or excessive layers—just pure, effective hydration.
    • No Harsh Cleansers Required – Our non-greasy, fast-absorbing formula melts effortlessly into your skin, balancing hydration naturally without the need for heavy cleansers to remove residue.

    Beautifully Authentic’s moisturiser bars are a revolution in clean beauty—simple, effective, and created with your skin’s health in mind.

    Find out why our bars are becoming so popular today

Beautifully Authentic Support